We built this because
we were tired of watching
firms get taken advantage of.
Adstone exists because mass tort marketing had a structural problem that no one was solving — vendors optimizing for their own billings instead of your signed cases. We built the model that fixes it.
We've built systems
specifically for legal acquisition.
We built the acquisition infrastructure specifically for mass tort — the fraud filtering, the intake architecture, the attribution layer. Not borrowed from another vertical. Built here.
The cost-per-signed-case model isn't a pricing strategy. It's a structural commitment. We only get paid when cases sign — which means every decision we make is oriented toward one outcome. That's not a claim. It's how the business works.
Toni Marie Williams
Toni Marie is a growth strategist and operator known for building acquisition systems that convert. She has spent years behind the scenes of high-growth brands leading strategy, rebuilding funnels, building teams, scaling campaigns, and personally overseeing $50M+ in paid media across mass tort and related legal verticals.
Briana Cowley
Bri is a strategic growth architect and legal marketing specialist who believes in building unshakeable foundations. Bri's mission is to bridge the gap between ambitious law firms and the high-integrity data they need to dominate their markets.
Jessica Bitterman
With more than 15 years across the legal and professional services space, Jessica connects the dots between law firms, marketing partners, and stakeholders — ensuring everyone is working toward the same outcome with clarity and accountability.
We think differently about
every part of this problem.
Not in the abstract. In the specific decisions we make every day that other agencies don't — because they haven't built their business model around the same accountability we have.
We think in retainers, not leads
When we're only compensated on signed cases, every creative decision, every qualification threshold, every intake checkpoint is built for one outcome: cases that close. That's not a philosophy. It's how the business is structured.
We treat fraud as an engineering problem, not a policy problem
Most agencies have a policy against recycled leads. We have an AI system that eliminates them before they enter the pipeline. Policies are statements. Systems are outcomes. Our intake architecture was built because we ran enough campaigns to understand exactly where fraud enters and built gates at each point.
We're selective about who we work with
We don't work with every firm that wants to run a campaign. We work with firms that have the intake infrastructure to handle qualified volume, are ready to make decisions based on real data. If that's not where you are, we'll say so before we take your money.
We tell clients things they don't want to hear
If intake is leaking cases you've already paid for, we'll show you. If a campaign isn't performing, we'll tell you before the month ends. If the problem is on your side of the pipeline, we'll say it directly. The firms that get the most out of working with us are the ones who value clarity over comfort.
In their own words.
“Toni is one of the most strategic, dependable, and results-driven professionals I’ve had the pleasure of working with. She brings exceptional clarity and precision to everything she touches, pairing strong marketing insight with thoughtful execution that consistently drives results. What stands out most about Toni is her rare mix of strategic thinking, emotional intelligence, and genuine care. She’s been a trusted collaborator who elevates every project she’s part of.”
“I had the pleasure of working with Toni on paid social media campaigns for several years. Her deep understanding of how to connect with audiences and make each platform work to our advantage consistently drove strong results efficiently. Even when a campaign faced challenges, Toni’s ability to “read the tea leaves”, diagnose the issue, find an opportunity or lifeline to build on, and quickly turn things around was remarkable. She combines strategic insight with hands-on execution in a way that makes her an invaluable partner.”
“I’ve known Toni for years, and recently got to experience her creative work firsthand. She helped me craft my bio and write my story, and I was really impressed with how she guided the process. Her intake questions were thoughtful and helped me reflect on things I hadn’t put into words before. Even in just one session, she brought clarity and structure to something I’d been sitting on for a long time. She has a gift for listening between the lines and pulling out the threads that matter most. Toni is a word genius that gets you the conversions you need through representing your message and products clearly. If you’re feeling stuck trying to put your story into words, get your message out there, and create high converting ads, she’s the one you want in your corner.”
“I’m so grateful for the marketing advice I received from Toni. She took the time to really understand my goals and gave me clear, practical tips I could put into action right away. Her ideas were not only creative but also realistic, which made it easy for me to start on my path for growth. What stood out most was how encouraging and supportive she was explaining things in a way that made sense and boosting my confidence to try new strategies. Thanks to her guidance, I feel much more focused and motivated about growing my brand. If you’re looking for someone knowledgeable, approachable, and genuinely invested in your success, I couldn’t recommend Toni enough!”
See if we're the right fit.
Book a 30-minute pipeline audit. We'll review your current acquisition setup and tell you honestly whether what we do would change your numbers.
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