Every question
we hear before a firm books a call.

We charge a flat fee for each signed retainer we generate — agreed upon before the campaign launches, specific to your tort and practice area. You don't pay for leads, impressions, form fills, or claimants who don't convert. You pay when a case signs. Our revenue depends entirely on your cases actually closing — which is why we build every campaign the way we do.

We don't publish a rate card because the cost-per-signed-case varies by tort type, claimant eligibility criteria, campaign scale, and intake infrastructure. Our model is more expensive per case than cheap CPL vendors, and dramatically less expensive per signed retainer than firms that pay CPL and then lose 60–80% of leads before intake closes them.

For established torts we've run before, campaigns can be live within 7–10 business days of completing onboarding. For new or emerging torts, we typically need 2–3 weeks to build the creative, qualification criteria, and intake flow specific to the case type.

For mass tort campaigns, most clients start seeing signed cases within 5–7 days of launch. We set clear expectations in the strategy session based on your specific tort, budget, and intake capacity.

The most consistent results: a significant reduction in cost-per-signed-case, intake teams that are more productive (because they're working qualified leads), and clear case-origin reporting. We won't give you a guarantee — this is advertising, not a vending machine — but we can show you what our track record looks like in your specific vertical.

Honest answer: we're not for every firm. We're not the right fit for firms that want the cheapest CPL in the market regardless of conversion quality. And we're not for firms looking for a passive vendor relationship — we're going to tell you things about your pipeline that may be uncomfortable, and we need a partner willing to act on that information.

You have a dedicated account lead — not a rotating account manager — who knows your campaign and your tort. Reporting is delivered weekly in plain language — not just a dashboard link — and it covers signed cases, cost-per-signed-case, pipeline stage, and what we're adjusting and why.

One answer: we don't get paid unless your cases sign. When our revenue is tied to your signed retainers, we build fraud filtering because bad leads cost us. We invest in intake qualification because unconverted claimants cost us. We give you real attribution because we want you to see exactly what's working.

We tell you immediately — not at the end of the month. Because we're on cost-per-signed-case, underperformance costs us too — so we're highly motivated to spot and act on problems faster than any agency billing you a flat retainer.